Luxury Online: Styles, Systems, Strategies
Uche Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Categories:
Year:
2010
Publisher:
Palgrave Macmillan
Language:
english
Pages:
385
ISBN 10:
0230555365
ISBN 13:
9780230555365
File:
PDF, 4.64 MB
IPFS:
,
english, 2010