Underdog Advertising
Paul W.Flowers
Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses create and execute advertising programs that are effective in the face of strong competition.
Categories:
Year:
2006
Publisher:
Brown Books
Language:
english
Pages:
224
ISBN 10:
1933285354
ISBN 13:
9781933285351
File:
PDF, 1.45 MB
IPFS:
,
english, 2006