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Content Strategy for Mobile
Karen McGraneHow much do you like this book?
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ISBN: 978-1-937557-0-89
Paperback: 165 pages
You don't get to decide which platform or device your customers use to access your content: they do.
Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes - from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time?
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.
Contents:
Your Content, Now Mobile
Content Before Platform
Adaptive Content
Strategy and Planning
Writing and Editing
Information Architecture
People and Process
Paperback: 165 pages
You don't get to decide which platform or device your customers use to access your content: they do.
Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes - from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time?
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.
Contents:
Your Content, Now Mobile
Content Before Platform
Adaptive Content
Strategy and Planning
Writing and Editing
Information Architecture
People and Process
Year:
2012
Publisher:
A Book Apart
Language:
english
Pages:
177
ISBN 10:
1937557081
ISBN 13:
9781937557089
File:
PDF, 8.46 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2012
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