Designing Brand Identity: An Essential Guide for the Entire Branding Team

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) :. "An inspiring and powerful toolkit.".-The Marketer. "Alina Wheeler provides a practical structure for the brand building process.".-Al Ries, coauthor, Positioning. "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.".-Marty Neumeier, author, The Brand Gap. "A valued reference book for all members of the branding team.".-Communication Arts.  Read more...