New Media for a New China
James F. Scotton, William A. Hachten
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system
Chapter 1 2008 (pages 11–18): William A. Hachten and James F. Scotton
Chapter 2 Development and Theory of the Media (pages 19–27): William A. Hachten
Chapter 3 The Impact of New Media (pages 28–42): James F. Scotton
Chapter 4 Newspapers (pages 43–60): Guo Ke
Chapter 5 Magazines (pages 61–73): Chen Peiqin
Chapter 6 Radio Broadcasting (pages 74–82): Chen Peiqin and Haigui Liu
Chapter 7 Television (pages 83–97): Anne Cooper?Chen and Yu Leon Liang
Chapter 8 Television (pages 98–114): Anne Cooper?Chen and James F. Scotton
Chapter 9 Xinhua (pages 115–127): James F. Scotton
Chapter 10 Advertising (pages 128–140): Hong Cheng
Chapter 11 Public Relations (pages 141–162): Yan Jin
Chapter 12 Film (pages 163–182): Yong Liu
Chapter 13 English?Language Media in China (pages 183–197): Guo Ke
Chapter 14 Overseas Media Serve Chinese Diaspora (pages 198–206): William A. Hachten
Chapter 15 Conclusion (pages 207–212): William A. Hachten and James F. Scotton
Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes
Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
Chapter 1 2008 (pages 11–18): William A. Hachten and James F. Scotton
Chapter 2 Development and Theory of the Media (pages 19–27): William A. Hachten
Chapter 3 The Impact of New Media (pages 28–42): James F. Scotton
Chapter 4 Newspapers (pages 43–60): Guo Ke
Chapter 5 Magazines (pages 61–73): Chen Peiqin
Chapter 6 Radio Broadcasting (pages 74–82): Chen Peiqin and Haigui Liu
Chapter 7 Television (pages 83–97): Anne Cooper?Chen and Yu Leon Liang
Chapter 8 Television (pages 98–114): Anne Cooper?Chen and James F. Scotton
Chapter 9 Xinhua (pages 115–127): James F. Scotton
Chapter 10 Advertising (pages 128–140): Hong Cheng
Chapter 11 Public Relations (pages 141–162): Yan Jin
Chapter 12 Film (pages 163–182): Yong Liu
Chapter 13 English?Language Media in China (pages 183–197): Guo Ke
Chapter 14 Overseas Media Serve Chinese Diaspora (pages 198–206): William A. Hachten
Chapter 15 Conclusion (pages 207–212): William A. Hachten and James F. Scotton
Categories:
Year:
2010
Publisher:
Wiley-Blackwell
Language:
english
Pages:
254
ISBN 10:
1444319116
ISBN 13:
9781444319118
File:
PDF, 11.55 MB
IPFS:
,
english, 2010