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Fashion Brand Stories
Joseph H. Hancock IIHow much do you like this book?
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"Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"--
Categories:
Year:
2022
Publisher:
Bloomsbury Visual Arts
Language:
english
ISBN 10:
1350135585
ISBN 13:
9781350135581
File:
PDF, 18.23 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2022
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