Media U: How the Need to Win Audiences Has Shaped Higher Education
John Marx, Mark Garrett CooperMedia U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
Year:
2018
Publisher:
Columbia University Press
Language:
english
ISBN 10:
0231546602
ISBN 13:
9780231546607
File:
PDF, 5.12 MB
IPFS:
,
english, 2018