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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Sarah MaxwellHow much do you like this book?
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Fair pricing is an issue that affects us all, whether were consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practicesacross a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasolineimpact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Categories:
Year:
2008
Publisher:
Wiley
Language:
english
Pages:
259
ISBN 10:
0470139099
ISBN 13:
9780470139097
File:
PDF, 1.11 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2008
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