Underdog Advertising

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Business & Economics - Sales & Marketing
Underdog Advertising

Underdog Advertising

Name: Underdog Advertising
ISBN: 9781933285221

Paul W. Flowers

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Paul W. Flowers is the author of "Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry." This book is aimed at small to midsize businesses that face competition from larger companies. It provides strategies and principles that these businesses can utilize to enhance their sales, market share, and brand awareness in a challenging marketplace.

The book emphasizes the unique strengths and advantages that smaller companies can leverage against their larger counterparts, focusing on creativity, agility, and customer connection. It serves as a guide for businesses looking to effectively compete despite limited resources compared to industry giants

Categories:

Business & Economics - Sales & Marketing

Year:

2006

Edition:

1st

Publisher:

Brown Books Publishing Group

Language:

english

Pages:

224