Tourism SMES, Service Quality and Destination Competitiveness
E Jones, C Haven
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Categories:
Year:
2005
Edition:
First
Publisher:
CABI
Language:
english
Pages:
400
ISBN 10:
1845930886
ISBN 13:
9781845930882
File:
PDF, 2.37 MB
IPFS:
,
english, 2005
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